Chaco Bus

Art direction | Graphic design | Illustration | Production artist

To showcase Chaco's sustainability-minded sandal repair program, and custom sandal offers, I helped Field Scout Agency transform a retro '90s school bus into a mobile showcase experience. From the type treatment and logo lockups to the illustrated iconography and graphic layout, I designed a familiar, warm aesthetic as a nod to the brand's outdoor and rafting heritage. And when all was said and done, I even hand painted and lettered the bus itself.

Photography by Ashlee Newman