Subaru x REI - Experiential

Creative Lead | Art Director | Senior Designer

As Creative Lead for Subaru and REI Co-op's decade-long summer road trip series, I continually reinvented this major brand experience annually. I incorporated cutting-edge outdoor trends and lifestyle elements, keeping the tour fresh and aligned with both brands' values. My role involved conceptualizing unique touchpoints, including showcasing Subaru models in adventure settings, creating surprise moments for brand loyalists, and designing interactive outdoor-themed activities. I pioneered sustainable design solutions in experiential marketing while balancing dual-brand representation. Throughout the years, I demonstrated adaptability by evolving the tour concept to meet changing consumer expectations and industry trends, solidifying its success and impact.